Mastercard: From Fan to Featured
Winner of Gold Cannes Lion for Fan Engagement and Community Building and Bronze Cannes Lion for Social & Creator. Also included on 7 Cannes shortlists.
Abracadabra: From Fan to Featured
We launched the official Abracadabra music video live during the Grammys, a video featuring intense dance choreo. What followed was a call to action to fans: submit your own video of the dance for a chance to be featured in the fan version of the video. Some lucky fans were flown to the set where they themselves recreated the music video, bringing Lady Gaga closer to her devoted Little Monsters than ever before and creating a truly life-changing moment and movement.
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